How to Start a Blog

William Yeack
Articles Getting Started

Starting a blog can be a great idea for a variety of reasons. Perhaps you wish to promote your business, discuss your hobbies and interests, retell your life experiences, or just get your thoughts out there. Blogging is also a great way to connect with a wider community of bloggers and build useful relationships. There’s also the potential to make money by blogging!

Here's a guide that will teach you how to start your blog and grow through its initial phases, along with some suggestions for ways you can potentially earn money from your blog.

Refining your Purpose

First, you want to consider the purpose of your blog. What sort of content do you want to produce? Will it be a place to document your personal day-to-day experiences—a sort of diary? Will it be a place to discuss your passion for photography? Will it be a place to review restaurants? There are a wide variety of things that you could write about, and you may want to consider refining your blog’s purpose before deciding on a name. Here are some ideas for blog content:

  1. Discuss interests. Write something interesting about one of your hobbies or other interests.
  2. Commentary on recent news or events 
  3. Personal anecdotes/experiences 
  4. Reviews of movies, books, household appliances, video games, software, restaurants, or a host of other things 
  5. Links to interesting content from other blogs or sources 
  6. Random thoughts and considerations 

In addition to content, consider your audience. Some people start blogs primarily for themselves—they just want a place to write their thoughts down. However, many others would like to reach a wide audience with their content. If you fall into the latter, you should consider your target audience and be sure that the content you produce is engaging to at least some portion of the population. We’ll talk about promoting your blog later, but at this point you should be thinking about what should be the purpose of your blog. 

Choosing a Name

You should choose a name for your blog that is both unique and represents the content of your blog. Here are some guidelines for naming your blog:

  • Consider using your own name, especially for personal blogs.
  • Draw inspiration by looking at popular blogs on the internet and blogs that produce similar content to yours. 
  • Choose a blog name that has a corresponding domain name available so you can effectively host your website. 
  • You can consider using a domain name generator such as Lean Domain Search for some inspiration. This is made with domains in mind, but it should be fairly applicable to generating names for blogs. 
  • Like a domain name, your blog name should be relatively short, meaningful, and easy to remember 

Choosing a Domain

It is very difficult to publish content online by yourself without using a content management platform. is one such platform that allows you to create a Space to publish content for free and to design a great looking website. offers free subdomains, but you can also purchase a custom domain using GoDaddy. You can learn more about registering custom domains here. also offers additional features such as an Events module that can be valuable for some blogs.

Creating Content

Here is a brief guide to starting out with

To get started, create a site by going to “Create Space” at the top right corner of the page, as shown below. When you register, you will be prompted to choose a free subdomain, but you can add a custom domain to your site later. offers a powerful design platform containing a wide arrangement of tools to make your site look amazing. First, begin by going to “Design” after navigating to your site’s Dashboard, as shown below. By default, new sites also have a button linking to the Dashboard on their homepage.

You can use the Dashboard to modify your homepage and create additional pages for your site.

Creating Pages

To create pages, go to the Design section of the Dashboard and then select “Pages”.

You can then populate your page with text, images, videos, and other content. The Designer uses “slices” to arrange the layout of the page. You can insert and modify slices manually to customize your page, or you can select from a variety of layout templates for quick page design. The designer also uses standard word processor functionality to customize the text of the page, allowing for easy text design. Once you have created pages, they are saved to that section of the Dashboard. To learn more about how to design pages, check out the support documentation.

Creating Menus

Menus appear at the top of your homepage and can link to other parts of your site (or to external sites). To create a menu, select “Menus” in the Design section of the Dashboard. You can then select which type of menu you want.

There are three menu type options:

  • Internal
    These menus link to another part of your space. 
  • External
    These menus link to external sites not on the domain.
  • Container
    These menus do not contain active external or internal links, but still appear on your homepage. 

If you are creating an internal menu, you will then enter which path your link will make—this will be what appears on the destination URL after your homepage's domain. If you are creating an external menu, you can simply enter the address of your menu's destination.

The caption will be what appears at the top of your homepage.

Linking Menus

When you create a page, you can use the extension on the domain after your Space name and insert it under "path," linking the menu to the page. You can also link to pages not on the domain by selecting an external menu.

In addition to menus, there are other ways to insert links throughout your site. For example, buttons provide another clean way of providing links to other parts of your site or to external sites. You can insert a button using the icon in the "Insert" tab in the designer. You can add a link to the button by clicking he icon, also located within the "Insert" tab.

Homepage Design
Your homepage is the first page that visitors will see when navigating to your site and as such it’s particularly important to have a well-designed homepage. By default, your homepage will already haven some content, as shown below, but you can delete or change any of this using the designer. You can design your homepage by going to “Homepage” in the “Design” section of your Dashboard. Support

If you encounter any difficulties using or if you wish to learn more about its features, you can go to the support documentation or submit a request in your space using the Requests tab or via the support site.


Many people would like to have their content seen by a large audience. Furthermore, if you’re looking to make money off of your blog, it’s critical to have a solid promotion strategy. Here are some tips for promoting your blog:

  • Create quality content. In order to build a dedicated following, you must publish content that people enjoy reading.
  • Have a custom domain. These look more professional and are more likely to be found via a Google search than subdomains. It’s also fairly inexpensive. You can see our guide here on choosing and registering a domain.
  • Have a well-designed blog. Be sure that you have a quality blog layout and include aesthetically pleasing pictures when relevant.
  • Share widely. Especially in the initial stages, you’re going to want to tell friends and family that you’ve started a blog. You’ll probably also want to share blog posts on Facebook, Twitter, Instagram, Linkedin, Reddit, and other social media platforms. You can do this on your own personal account to start, but you’ll also probably want to create some social media profiles for your blog itself.
  • Share and credit other people’s content on your blog. This can help you build relationships with other bloggers and direct their audiences to your blog.
  • Engage with your audience. Once you’ve built a small audience, be sure to communicate with your audience by responding to comments and emails. You could also offer to take requests in order to keep your audience engage.
  • Write frequently. Blogs that publish frequently (at least once per week) are much more likely to build a dedicated following than those that rarely publish content.

Keep in mind that it can take a while for your blog to develop a large following. Promoting your blog takes a lot of work, so if you’re serious about having a large following, be prepared to work hard for a long time.


If you can attract a decent following, it’s possible to make a considerable amount of money blogging. Some methods of earning money are more applicable to some blogs than others, but there should be at least a few that would work well for your blog. Here are some ways you can make money from your blog:

  1. Advertising. This is the most common way of monetizing your blog. It’s also how many of the largest internet companies such as Google and Facebook generate their revenue. You can start advertising on your blog by using a network like Google AdSense.
  2. Promoting a business. Many blogs are started with the primary purpose of promoting a business and many companies large and small have blogs that highlight important news and information.
  3. Affiliate income. You can build partnerships with companies whereby you link products and receive commission on product sales.
  4. Product & service sales. You can sell merchandise directly on your blog. Bloggers can also offer services such as consulting, training, or editing to their audience.
  5. Events. Some blogs host events such as workshops, trainings, and social meetups. is a great platform for this because it supports membership, events, and ticket sales.
  6. Donations. If your blog has a loyal following, you can ask your audience for voluntary donations.With, you can always add a donation button directly to your blog, which allows you to collect monthly donations from people and offer a variety of perks to donors.

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